Black, brown, blue, gold, green, pink, purple, white, copper — 9 shades.
A natural mineral mascara available in 9 shades: Black, brown, blue, gold, green, pink, purple, white, and copper. Buildable, smudge-resistant formula made with natural mineral pigments. No synthetic dyes or carbon black.
Buy Now — $29.99Mascara is the highest-repurchase makeup item and the highest-margin clean beauty product. Nine shades is unusual for an indie brand and signals serious product development. The $29.99 price point anchors the cosmetics category.